Articles on Selling by Robert Seviour
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How to handle complaintsIt's always difficult to handle complaints, but if you have thought about how you can respond intelligently, minimising damage on both sides, you are on the way to dealing with them professionally.
The first thing to try and be clear about is, what outcome do you want? For most people in business, it is to make the customer happy so that they come back and do profitable business with you again.
Since the customer always holds the trump card of not using your business again and possibly giving you some negative word of mouth publicity, it's imperative that we deal with him or her in such a way that they have good feelings about the outcome.
The next thing to understand is that a natural reaction to a complaint is to be defensive. This often takes the form of deflecting the customer's complaint with a remark along the lines of, 'nobody else has complained'.
The problem with this is that it does nothing to make your customer feel any better.
So, although it is difficult, avoid letting your emotions take over. Don't get into an argument; you might believe that the customer is in the wrong, but if you want future business, stay diplomatic and helpful. After all, that's what you would want yourself if the roles were reversed.
The suggestions below are brief, but just reading through them can give you an orientation on this tricky subject.
forget the rules of Customer Service. Imagine customers are your friends and just be yourself.
People are not the same, they are all different. So treat people the way they like to be treated. If you enjoyed this article, take a look at my book. About the Selling for Engineers Manual
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