"Selling for Engineers," by
Robert Seviour, is a useful manual, can be previewed at www.seviourbooks.com
and costs $37.
I also recommend you check out his other manuals, "How
to Hire a Good Technical Salesman"and
most particularly "Prospecting
for Engineers." Seviour
offers many of his newsletters and articles at no cost on his site.
Those of you who are experienced road warriors will identify with
and laugh out loud at his short article, "True Disasters of a
Posted by Sam Williams, president of New View Group,