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Five Essentials for Closing SuccessHow much time and effort does it take to locate a prospect, get past the 'secretary barrier', catch the guy at his desk, arrange an appointment, travel to see him / her, fact-find, draw up a proposal, present it, deal with objections. . . ? A week, a month, a year? Whichever, it's a lot. And if you don't close the sale, what do you get out of it apart from a deep desire to drink all the alcohol on the planet and throw the telly off the balcony? Let's face it, the ability to close is right up there in importance with having your own reserved parking spot and an eye-candy personal assistant. Here are the top 5 factors for powerful closing: 1) Make sure that there is nothing you have to apologize for to the client
2) Don't do too much talking
3) Build the client's confidence
4) If this is a big ticket item
5) You must love your product, genuinely
Once you have answered your prospects' questions to his satisfaction, ask, 'Are you happy with everything?' If you get a 'Yes', then CLOSE with, 'Then can we proceed?' If you enjoyed this article, take a look at my book.
And if another challenge facing your business is recruiting an effective salesperson, see also:
How to Hire a Really Good Technical Sales Engineer
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